Orgo
Anyone who's lived in a 500 sq. ft. apartment or staying in a hipster hotel with a pedestal sink knows how miserable a small bathroom can be. Orgo is a compact travel organizer that expands over the sink to create more counter space. Our branding approach took organization at it's best and incorporated knolling. This custom illustration began with the packaging design and was carried to the website, promotional materials, tradeshow booth and social.
A rallying cry to all Type-A people: Viva La Tidy!
Art direction
Kaleen Anderson
Copy writing
Kristina Day
Motion Graphics
Leif Hanson
Creative Direction
Mark Ray
Category
Art Direction
Branding
Packaging
![Semplice-Orgo1](http://kaleenanderson.com/wp-content/uploads/2018/02/Semplice-Orgo1.png)
![Semplice-Orgo1](http://kaleenanderson.com/wp-content/uploads/2018/02/Semplice-Orgo1.png)
![Semplice-Orgo4](http://kaleenanderson.com/wp-content/uploads/2018/02/Semplice-Orgo4.png)
![Semplice-Orgo4](http://kaleenanderson.com/wp-content/uploads/2018/02/Semplice-Orgo4.png)
![Semplice-Orgo_0001_Screenshot-2018-02-12-08.36.14](http://kaleenanderson.com/wp-content/uploads/2018/02/Semplice-Orgo_0001_Screenshot-2018-02-12-08.36.14.png)
![Semplice-Orgo_0001_Screenshot-2018-02-12-08.36.14](http://kaleenanderson.com/wp-content/uploads/2018/02/Semplice-Orgo_0001_Screenshot-2018-02-12-08.36.14.png)
![Semplice-Orgo_0002_Screenshot-2018-02-12-08.36.04](http://kaleenanderson.com/wp-content/uploads/2018/02/Semplice-Orgo_0002_Screenshot-2018-02-12-08.36.04-1.png)
![Semplice-Orgo_0002_Screenshot-2018-02-12-08.36.04](http://kaleenanderson.com/wp-content/uploads/2018/02/Semplice-Orgo_0002_Screenshot-2018-02-12-08.36.04-1.png)
![Semplice-Orgo3](http://kaleenanderson.com/wp-content/uploads/2018/02/Semplice-Orgo3.png)
![Semplice-Orgo3](http://kaleenanderson.com/wp-content/uploads/2018/02/Semplice-Orgo3.png)
![Half-Fold-Mock-up-vol-02](http://kaleenanderson.com/wp-content/uploads/2018/02/Half-Fold-Mock-up-vol-02.jpg)
![Half-Fold-Mock-up-vol-02](http://kaleenanderson.com/wp-content/uploads/2018/02/Half-Fold-Mock-up-vol-02.jpg)
![001-MacBook-Silver](http://kaleenanderson.com/wp-content/uploads/2018/02/001-MacBook-Silver.jpg)
![001-MacBook-Silver](http://kaleenanderson.com/wp-content/uploads/2018/02/001-MacBook-Silver.jpg)
![Screen Shot 2018-02-13 at 9.12.49 PM](http://kaleenanderson.com/wp-content/uploads/2018/02/Screen-Shot-2018-02-13-at-9.12.49-PM.png)
![Screen Shot 2018-02-13 at 9.12.49 PM](http://kaleenanderson.com/wp-content/uploads/2018/02/Screen-Shot-2018-02-13-at-9.12.49-PM.png)
![17ORG009_Aqualux_BB_AQLU0001_no_pack_3qtr_0510_0002_Layer Comp 3](http://kaleenanderson.com/wp-content/uploads/2018/02/17ORG009_Aqualux_BB_AQLU0001_no_pack_3qtr_0510_0002_Layer-Comp-3.jpg)
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![17ORG009_Aqualux_BB_AQLU0001_no_pack_3qtr_0510](http://kaleenanderson.com/wp-content/uploads/2018/02/17ORG009_Aqualux_BB_AQLU0001_no_pack_3qtr_0510.jpg)
![17ORG009_Aqualux_BB_AQLU0001_no_pack_3qtr_0510](http://kaleenanderson.com/wp-content/uploads/2018/02/17ORG009_Aqualux_BB_AQLU0001_no_pack_3qtr_0510.jpg)
![17ORG009_Aqualux_BB_AQLU0001_no_pack_3qtr_0510_0000_Layer Comp 1](http://kaleenanderson.com/wp-content/uploads/2018/02/17ORG009_Aqualux_BB_AQLU0001_no_pack_3qtr_0510_0000_Layer-Comp-1.jpg)
![17ORG009_Aqualux_BB_AQLU0001_no_pack_3qtr_0510_0000_Layer Comp 1](http://kaleenanderson.com/wp-content/uploads/2018/02/17ORG009_Aqualux_BB_AQLU0001_no_pack_3qtr_0510_0000_Layer-Comp-1.jpg)
![17ORG009_Aqualux_BB_AQLU0001_no_pack_3qtr_0510_0003_Layer Comp 4](http://kaleenanderson.com/wp-content/uploads/2018/02/17ORG009_Aqualux_BB_AQLU0001_no_pack_3qtr_0510_0003_Layer-Comp-4.jpg)
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![Screen Shot 2018-02-13 at 9.12.35 PM](http://kaleenanderson.com/wp-content/uploads/2018/02/Screen-Shot-2018-02-13-at-9.12.35-PM.png)
![Screen Shot 2018-02-13 at 9.12.35 PM](http://kaleenanderson.com/wp-content/uploads/2018/02/Screen-Shot-2018-02-13-at-9.12.35-PM.png)