Pacific Foods
Pacific Foods creates simple, nourishing food. With a small budget and big dreams we aimed to share their good food philosophy through a social media campaign. Our three person creative team wore many hats: chef, food and prop stylist, photographer, photo assistant, retoucher. What resulted was 36 video GIFs and carousels — enough social content for three months of sponsored posts. Content for the posts was designed to provided quick meal inspiration, recipe ideas, or educate about the nutrional benefit of and variety of uses for Pacific Food products. Ad recall on Facebook and Instagram from the campaign was 31%, more than 2.5x the campaign goal and up from 27% the month prior. Ad engagement was 7x the campaign goal.
Art Direction
Kaleen Anderson
Copywriting
Kristina Day
Photography
Kaleen Anderson
Anthony DeMarco
Category
Art Direction
Social
Photography
Styling
